For Fowler and ViacomCBS-owned Paramount, however, it was obvious “Sonic” needed a makeover. Reshoots have become commonplace on big-budget studio movies, but rarely are they done in response to such a public outcry over marketing materials. On the other hand, Walt Disney Studios refused to cave to online snark directed at Will Smith’s blue-skinned genie in the initial marketing for last year’s “Aladdin” remake. After months of serving as the butt of online gags, the film flopped at the box office. Universal Pictures’ “Cats,” based on the Andrew Lloyd Webber musical, never recovered from its first trailer, which was widely jeered for its jarring digital effects that turned its actors into CGI human-feline hybrids. In a business dominated by titles based on already beloved characters and stories, studios must often grapple with how much to cater to any given franchise’s most vocal fan base. Social media can be unforgiving for studios trying to bring nostalgic intellectual properties to the big screen. “But then it was like, ‘You know what? You’ve got to get everybody excited about doing the revision, as crazy as that sounds.’ There was definitely a bit of a pep talk, but it was all genuine because I really believed it was a problem that could be solved.” “I allowed myself an hour or two where I was feeling pretty sorry for myself,” Fowler told The Times.
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